Mine & Yours has been buying, selling, trading & consigning pre-loved luxury and designer goods in downtown Vancouver since 2013. Since then, we have always had an ecommerce element to our business, but the physical location is the backbone of our business.
Since closing our doors two weeks ago, it has definitely been a challenge operating our business as an online-only experience. Luckily, our ecommerce team was well-equipped to rise to the occasion. We wanted to share some of the ways we have been able to pivot the primary focus of our business. Since we’ve closed our doors, we’ve seen a 60% increase in weekly online sales - a promising trend for us and other small businesses who have been equally affected.
First off - we have been focusing on cultivating our community. We host regular client appreciation events in the store, participate in pop-ups like the Archive warehouse sale, and make charitable contributions to local organizations like Dress for Success and BWSS (My Sister’s Closet).
Now, fostering that sense of connection has become even more important. As people may be feeling isolated, confused, and scared right now, we are trying to uplift our audience, create a sense of belonging, and provide a little more fun. We have increased our social media content output with a focus on cheeky and cheerful content. We have also started hosting weekly Instagram Live videos featuring our owner Courtney Watkins. In these videos, Courtney will sign on from the store and showcase some of her favourite pieces while chatting and connecting with the audience. Viewers can leave real-time comments and ask questions or crack jokes.
We are offering virtual shopping appointments so our clients can connect with our staff in a safe, elevated way. Clients fill out a brief questionnaire and they can select a time to meet virtually with a member of our team, who can offer them a personalized experience from the comfort of their own home.
Finally, we are contributing towards an initiative to help protect our front-line healthcare workers, who are at the highest risk and are working so hard to keep us safe. We are running a promotion this week called “Give 10, Get 10” wherein we will be offering 10% off all purchases to our clients. We will be donating 10% of all proceeds from the sale to an initiative on GoFundMe by LNG studios.
LNG studios is a business that makes architectural 3d renderings and offers 3d printing for architects and real estate agents. However, they have also pivoted during these times and are currently utilizing the full force of their business to 3d print face shields for frontline healthcare workers.
For more information about what our business, and others like us, are doing during COVID-19 please email email@example.com