The mission of Scott Morrison, founder of 3x1 denim is to make the best jeans in the world, one pair at a time. Each pair is designed by Morrison himself, with focus on exquisite quality. His 15 years of denim experience culminate in the perfectly matched fit, fabric, and finish, on every pair of our jeans. The label's has become a street style staple for women all over the world. In NYC, you can see the famous pairs being made, right inside the flagship 24-person glass-walled factory.