The feminine womenswear label, ‘All Wonderful Adventures Kindle Enthusiasm’ (A.W.A.K.E. Mode) was founded by a Russian-born designer, Natalia Alaverdian in 2012. Classic shirts, tailored coats, and dress are what the brand is well-known for. The designs are drawn upon a variety of global and personal references; costume history, film, nature, and art. This London-based brand has a conceptual approach to ready-to-wear with a splash of playful irony.