Alice + Olivia is a New York-based contemporary brand with designer Stacey Bendet in charge. This brand started in 2002 at Barneys, but it is now sold in more than fifty countries around the world. Bendet designs for women who enjoy high quality, fun, funky, and yet distinctively feminine clothing. The four female archetypes who enjoy Alice + Olivia, are the Fashion Editor, the Uptown Girl, the Downtown Girl, and the Bohemian Girl.