Anine Bing is based out of Los Angeles, CA. The founder, Anine Bing, is also a blogger and previously has been a model and a singer. In Summer 2012, the clothing line was launched and became an instant success. Anine Bing says “I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design. I am a mom, but that doesn’t stop me from wanting to dress well. My aim is that regardless if you are a mom, a model, a lawyer or a teacher you should be able to find cool and suitable pieces from my label.” The brand presents timeless and luxurious wardrobe basics.