Jasmin Larian established Cult Gaia in 2012. The brand is best known for creating pieces of utilitarian art that make you look twice. Since 2012, Cult Gaia has grown from selling eye-catching accessories to selling a unique and desired lifestyle full of shoes, clothes, and of course, more accessories. The Gaia Ark is their most recognizable bag and item. Innovation, art, and beauty defines Cult Gaia.