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Cupcakes & Cashmere

Emily Schuman created her blog Cupcakes & Cashmere in 2008, which quickly gained a lot of attention. From there, she used her platform to create her own clothing and homeware line. As one of the original fashion bloggers, Schuman was able to make her dream of becoming a fashion designer a reality, as she created and sold the Cupcakes & Cashmere branded items along with her curated collection of favourites that fell under her desired aesthetic.