Etro, at first a textile company, founded by Gerolamo “Gimmo” Etro in 1968, created the finest fabrics with fun and innovative designs inspired by Gimmo’s love for travel and culture. In the 80s until the 90s, the brand grew its production with handbags and perfumes. Then, it became known for its ready-to-wear collections for women and men. His designs are best known for the prints, their uniqueness and the use of daring colours.