Founded by best friends, Laura Hall and Gillian Rose Kern in 2011, the brands focuses on principles of confidence, freedom, independence, and femininity and targets women who are not afraid to take risks and do it on their own way. For Love & Lemons offers ready-to-wear collection, knitwear, SWIM, SKIVVIES, Lil’ Lemons (for babies), and Mommy & Me collection.