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Gentle Monster

Gentle Monster is a Korean luxury eyewear brand founded in 2011 by Hankook Kim in Seoul. The brand designs focus on oversized frames to fit the smaller face of Asian clientele, creating a more flattering image. It is sold in Korea, China, Singapore, Hong Kong, and the US. The first US store opened in 2016 at Soho New York, following with a second store in Los Angeles in 2017.