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Joseph is the namesake fashion brand and retail chain that was established in 1972 by Moroccan entrepreneur Joseph Ettedgui. Ettedgui is a pioneer in the fashion industry due to his ability to get the world’s attention to Kenzo, Azzedine Alaia, and Yohji Yamamoto. The Joseph fashion label showcases at every London Fashion Week, and continues to be a respected brand. Luxe fabrics and intricate detail are used when constructing wardrobe essentials - the pant, the sweater, the blouse and more.