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Lovers + Friends

Los Angeles natives Raissa Gerona and Mitch Moseley founded Lovers + Friends in 2010. The brand’s name perfectly captures the essence and style of the Lovers + Friends woman; a woman who dresses to match her mood. “Lovers” describes the sexy woman who enjoys a night out, and “Friends” describes the more laid-back woman who enjoys going out to brunch with the girls. With a lot of LA blogger endorsements, the brand took off quickly and is now loved worldwide.