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Brought to the masses in 2005, McQ is the daughter constituent of the iconoclast Alexander McQueen brand which premises on contemporary streetwear & urban modernism. The quintessentially British brand is noted for its intricate motifs such as swallow patterning. The playfully rebellious line is laden with sartorial accoutrements such as slip-on sneakers, t-shirt dresses, sweatpants, & hoodies. While McQ upholds the aesthetic nuances that define the trademark Alexander McQueen; its defiance and youthful sensibility is well regarded with the punctuated label.