Miu Miu is a high-fashion Italian womenswear brand, and modern spinoff brand from Prada. Since 1993 Miuccia Prada has led their headquarters in Milan, Italy. Her family nickname became the brand name, and in 2012 Miu Miu launched a series of short films in collaboration with renowned female directors. Since its creation, Miu Miu has epitomized playfulness, cheeky rebellion, and modern femininity.