Skip to content


Virgil Abloh founded Off-White in 2012 and quickly became famous and recognizable by the ironic “quotes.” For example, his black dress design has “Little Black Dress” in bold, chunky text. The quotes became Abloh’s signature, as well as the industrial-themed belts, pricey sweatshirts and experimental furniture. Abloh partnered with many well-known rappers like Kanye West, Rihanna and A$AP Rocky to further his success and expand his edgy streetwear brand. Today Off-White is recognized as one of the biggest and most rebellious luxury streetwear brands.