& Other Stories was founded in 2010 and is a brand under the H&M Group from Stockholm. A small group of creatives started this brand with the hope to give women the freedom of expression and share stories. & Other Stories sells clothing, accessories, jewelry, swimwear and lingerie. They have three design ateliers in Paris, Stockholm and Los Angeles. Their Paris collection has that romantic essence of an iconic French girl. Their Stockholm collection focuses on contemporary looks and their Los Angeles collection is to capture California girl’s style and confidence.