The creators of Juicy Couture, Pamela Skaist-Levy and Gela Nash-Taylor, founded their namesake brand in 2015. Inspired by the California aesthetic, the brand creates comfortable and easy-to-wear pieces to match the casual and luxurious California lifestyle. With Pam & Gela, Skaist-Levy and Nash-Taylor reinvented and modernized their previously iconic Juicy Couture brand. The Pam & Gela line still incorporates fleece and velour, with neutral colours and modern details on their tracksuits. Athleisure wear is still their passion!