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Before Ray-Ban’s notoriety as purveyors of timeless cool; founded by the company Bausch & Lomb, its original beginnings began as medical manufactures which created lens-specific eyewear that reduced all-distracting glare for aviators. Known for the Wayfarer & Aviator styles, the American-founded brand has amassed to iconoclast status and is recognizable through its nuances with tradition & modernity. The company has since transitioned ownership to Italian eyewear conglomerate Luxottica Group.