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Having ‘Shrimps’ as her childhood nickname, Hannah Weiland would have never thought that her brand would be a pioneer for luxury faux fur. With a single coat launched in 2013, Shrimps would later be clad by British fashion royals like Alexa Chung and Poppy Delevingne. Hannah Weiland’s dislike of the industry's usage of real fur motivated her to create many award-winning pieces with faux fur. Her passion for this was picked up by brands like Burberry and Gucci to go fur-free as well. As Shrimps grows, Hannah Weiland’s vow to go fur-free has remained unchanged.