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Starting off as a fashion writer, Thanook Panichgul eventually went on to pursue formal education with design and went on to produce his first ready to wear collection a year after graduating. Thakoon Panichgul’s collection was well received by press, editors, stylists and celebrities. “Timelessly feminie” and “as romantic and sensual as they are modern and innovative.” are how Thakoon’s pieces have been described. In 2007, he produced a fashion line for The Gap and one for Target in 2009.