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The Kooples

With the idea of providing Parisian staples in mind, brothers Alexandre, Laurent and Raphaël Elicha founded their brand The Kooples - French slang for “the couples.” Although the brand continues to evolve, some style aspects remain the same: European sleekness and influence, slim tailoring, dark colours and gothic patterns, all with a hint of androgyny. However, their ad campaigns through the years have remained recognizable; each season’s collection features a real-life couple from around the world.