The New York-based label Tibi was started with inspiration from the local culture and textiles of Hong Kong. Amy Smilovic, the designer, has built the brand up to today and travels the world seeking for inspiration in exotic locations while still drawing her designs back to her New York City roots. The brand is known by the fashion community for its laid-back femininity with a modern twist. Tibi offers easy-going staple pieces that come in vibrant colours, prints, and patterns. From oversized tops to cropped pants, women are drawn to the brand because of its “downtown chic” vibes.