Tiffany & Company is an American luxury jewelry and specialty retailer that began in 1837, particularly famous for its diamond and sterling silver jewelry. The company markets itself as an expert of taste and style and used to sell jewelry to the Russian imperial family. Today, many are familiar with the “Tiffany Blue” boxes that their items are packaged in. Tiffany & Co has gone above and beyond to craft their brand to what we know it as today. Customers of all types are attracted to the company’s products and wear their jewelry daily, as well as for various different occasions.