The first Tory Burch store, which was launched in 2004 and then known as “TRB by Tory Burch”, sold out of most of its inventory on opening day. Known for colour, prints, and eclectic details, the fashion line encompasses ready-to-wear, handbags, shoes, accessories, watches, home decor, as well as fragrances and beauty products. Tory Burch also has a sportswear line, Tory Sport. The T-logo medallion is easily recognized as Tory Burch’s by people worldwide. Tory Burch customers have a preppy-boho style and enjoy wearing versatile pieces. They also include women of all ages.