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Unlike many fashion moguls, Lyndsey Butler studied philosophy and religion before working for Yael Aflalo who now runs The Reformation. It wasn’t until her senior year in college that Lyndsey Butler delved into the industry with a little push from Yael. In 2008, Lyndsey launched VEDA with the sole purpose to create the perfect leather jacket. Since then, VEDA has created silk blouses, trousers and many more alongside their signature leather jackets.