The Versace brand is known for upper-market, Italian-made ready-to-wear and leather accessories. It has diffusion lines called Versace Collection, Versus Versace, and Versace Jeans. The well-known logo of the brand is the head of a Greek mythological figure, Medusa. Gianni Versace chose her to represent his brand because he wanted his brand to have the same effect on people that Medusa did; falling in love and having no way back. Flashy prints and bold colours is what Versace is known for.