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Elle Canada: Profile on Founder Courtney Watkins
ELLE Canada profiled founder Courtney Watkins and the growth of the brand into one of the country’s leading destinations for luxury resale. The article explores how Watkins launched Mine & Yours in 2013 with the goal of transforming second-hand shopping into a premium boutique experience rather than a compromise for luxury consumers.
The feature describes the brand’s carefully curated in-store experience, noting that visitors encounter racks of designer pieces and an impressive handbag selection that feels more like browsing a luxury boutique than a typical vintage shop. The article also highlights the company’s expansion from a small 300-square-foot Vancouver storefront into a nationally recognized resale retailer with locations in Vancouver and Toronto.
ELLE Canada emphasizes Mine & Yours’ distinctive product mix, where accessible designer pieces can sit alongside rare investment items, appealing to shoppers seeking both value and exclusivity. The profile also notes key milestones for the brand, including pop-ups with Holt Renfrew that helped bring curated second-hand fashion into major luxury retail spaces.
